By now you've probably heard of the honey badger. If you haven't, search for the animal on youtube. Such an amazingly tough animal makes us want to award the nickname to our toughest athletes. Jens Voigt, for example. The German attacks his rivals incessantly. He seems practically unbothered by having to make tempo at the head of the field for hours on end. Voigt would crash, rise, crash, and rise again, only to resume the attacking when he regained the group.
At DeFeet, we craft our products to have these same qualities. DeFeet has gained a reputation for manufacturing the best built sock in the world. We have spent 20 years reinforcing that. We find humor and respect in the honey badger. For now, it's "Cheers to the honey badger" with this limited availability model Aireator. Get your feet in a pair and start attacking harder than ever before. Made with CoolMax EcoMade, the performance fiber that comes from recycled plastic bottles.